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Veterinary Data

5 veterinary marketing tactics to bring back lapsing clients

8 min read | by Kelly Baltzell

When a veterinary hospital has lapsing clients and patients, it’s kind of like a box of beautiful apples sitting on the kitchen counter that one day attracts fruit flies. As you...

8 min read | Kelly Baltzell

4 leadership archetypes: Why negative data gets your boss in a tizzy and what you can do about it

13 min read | by Kate Zirkle

Do you know what your owner’s leadership archetype is? Read on to find out. If you’re in any sort of leadership position at your practice, there’s no doubt you’ve been the bearer...

13 min read | Kate Zirkle

Let’s look at the veterinary data ecosystem: How it works, who’s who, and how your practice data is being used by data partners

17 min read | by Martin Traub-Werner

There’s a lot of talk again in our industry about the uses of veterinary data. I’ve spent many many hours on this topic over the last eight years and a disproportionate number of...

17 min read | Martin Traub-Werner

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