A new white paper from the data experts at Vetsource analyzed 2024 transactional data from more than 6,500 veterinary practices to uncover trends in pet owner behavior. While the study shows trends of slowed growth, it also suggests strategies to mitigate the impact and strengthen the practice health.
In a post-pandemic 2024, the U.S. has faced rising inflation, cost of living increases, widespread layoffs, and a deeply influential presidential election. “Behavior shift: Implications of today’s pet owner trends on veterinary medicine in 2025,” the new white paper from the veterinary data experts at Vetsource, examines how the trends of today are likely to affect veterinary medicine in the coming year.
We also offer strategies that veterinary practices can put in place to reduce the impact of trends, meet their clients’ evolving needs, and leverage technology to build stronger client relationships for the health of their business.
Key highlights from the veterinary white paper include:
- With veterinary service inflation rising by 8% in the last year — 1.6 times higher than the national inflation rate — pet owners are likely finding it more difficult to afford care for their pets.
- Revenue and visits have been trending down since September 2023.
- Pet owners are spending less on therapeutic diets, pharmaceuticals, parasiticides, and surgeries at veterinary practices.
Download the white paper to see the numbers for yourself, and explore the strategic opportunities for growth from our veterinary data experts.
