7 Quick and Easy Social Media Tips for Veterinary Practices

African American couple relaxing on a couch. One person has a dachshund on his lap, the other is holding a smartphone.

Looking for some easy ways to help your busy veterinary practice to shine on social media? Check out these handy tips that will save you time and boost your business.

1. Share moments from your day

This is a great way to give followers a behind-the-scenes look at your clinic. From weigh-ins in the front office to routine checkups in the exam room, there are plenty of opportunities to snap a quick pic and show people how you work.

Be sure to ask clients first if you can take pictures of their pets to be shared on social media. Some practices build this permission request into their intake documents. Most pet owners are happy to have their furry friend featured. They’ll proudly share the post to their own accounts — giving you free publicity as an added bonus.

2. Take advantage of sharing and repost options

It can feel like a lot of pressure to come up with unique content every week. But sharing related content from other people and businesses is a great way to keep your followers engaged and show that your practice is part of a larger community.

Follow animal-related organizations, artists, cartoonists, or meme creators so you can be sure you’ll always have sources for heartwarming videos or funny cat memes.

A few things that happen when you share your bed with a fur baby. I still wouldn’t have it any other way 🤷🏻‍♀️

Posted by 157 of gemma on Monday, June 17, 2019

3. It’s okay to repeat yourself

Social media is a busy place! As a result, most of your followers won’t see every single post from you. So feel free to share the same post a few times in one month (you can slightly revise the text or change the image to keep it fresh).

And some messages need to be repeated throughout the year. You may want to remind clients that their pets need year-round protection from fleas and ticks or remind people about special services you offer. Similarly, you can share the link to your online Home Delivery store or promote a seasonal event.

4. Remember to engage with your followers

It’s a good idea to briefly log in once or twice a day to check your notifications. Setting aside just 5 minutes a day to reply to a question or like someone’s comment shows that you’re paying attention and that you care. This ultimately helps your veterinary practice retain clients and even attract new ones.

Make a habit of following your clients and paying attention to your notifications. If they sing your praises in a public post and tag you, share the love to your own account!

Thank you for the kind words and entrusting our team to take care of your crew. We truly are blessed with the best clients and patients.

Posted by Montana Equine Medical and Surgical Center on Monday, May 6, 2019

5. Use a social media scheduler

There are inexpensive services, like Buffer or Zoho, that let you schedule your posts in advance (especially helpful for holidays, events, and planned closures) or easily add posts to a queue that publishes automatically. So when you find yourself with a few extra minutes, you can fill up your queue with enough posts to last a few weeks or more.

And you don’t have to post every single day! Posting just one or two times a week is enough to show current and potential clients that you’re active and helps your posts show up in their timelines.

6. Use graphic design templates

Humans are visual creatures! On social media, posts with images get significantly more likes and comments. Social media platforms like Facebook and Twitter use likes and comments to determine which posts should appear in people’s feeds. Your post will be seen by more people, including those who don’t follow you yet — just because you used a photo!

Canva, Pablo, or Stencil are just a few of many user-friendly and inexpensive or free tools with many templates that help you look like a pro. You can quickly plug in your practice’s logo and brand colors to create simple, good-looking graphics.

For example, if your practice will be closed for a holiday, you could use an appropriately themed stock photo of a pet and add a little text to it with the dates you’ll be closed.

Likewise, if you’re offering a special discount, use a cute photo and add the details about the discount. (Note: make sure to use your own pets or a stock photo to avoid copyright issues.)

Come and bring your furry friend 🐾 by our clinic for a check up! You will save 10% off your total visit 🤩 …….

Posted by Viamonte Veterinary Clinic on Wednesday, May 15, 2019

Because we’re so visually oriented, sharing a relevant image along with text means people will remember 55% more of the message.

7. Take advantage of Vetsource’s Marketing Toolkit

Finally, we update our Marketing Toolkit each month with images and text you can use on your veterinary practice’s social media pages. From interesting blog posts to reminders about Home Delivery, our complimentary content engages your clients and helps drive business to your store. Find it by searching for “Marketing Toolkit” in the Help section of Services Home.

Screenshot of a sample social media post from Vetsource's Marketing Toolkit for veterinary practices. Image is a photo of a happy older dog with text reading "Help Senior Dogs Stay Comfy" and text below reads "Dogs can develop joint pain and arthritis as they age. Luckily, there are many supplements to help them be more comfortable. Ask us which solutions are best for your dog and get them conveniently delivered through our Home Delivery program!"
A sample social media post from our Marketing Toolkit.