Your loyal followers: Why loyalty programs work in the veterinary industry

by By Stacee Santi, DVM

2 min read

Do you belong to a loyalty program? Chances are that you do, especially if you are a millennial. Loyalty programs are present in most industries, spanning the gamut of retail offerings from donuts to marijuana (I live in Colorado so I know!). Why is every industry on the planet offering rewards for loyalty? Well, it’s pretty simple. The fact is that if you can engage your existing clients to visit more and spend more with your business, you will ultimately be more successful and more profitable, without having to do all of the hard work of finding new customers.

Interested to learn more about how loyalty programs are working in the veterinary industry? Click HERE to read my article in Today’s Veterinary Business about tips and tricks to designing and implementing a loyalty program for maximum success.

Stacee Santi, DVM

Dr. Stacee Santi founded Vet2Pet, the only customizable, all-in-one client engagement system for veterinary practices, which was acquired by Vetsource in 2022. Since earning her DVM from Colorado State University in 1996, Dr. Santi has accumulated more than 20 years of clinical experience in small animal and emergency practice, has spent significant time serving on various industry advisory boards, and served as 2020 president of the Colorado Veterinary Medical Association. Considered a key opinion leader on mobile applications and veterinary reward programs, and selected as 2021 Continuing Educator of the Year—Practice Management by Viticus Group, Dr. Santi is passionate about helping veterinary practices better connect with their clients so pets get the best care and veterinary professionals enjoy more fulfilling, balanced careers.

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