Practice Toolkit
PetMail email previews
Depending on your practice’s settings, your clients will receive a finely tuned mix of emails that create online store awareness, spur action, and grow and recapture lost revenue.
Perfectly timed emails
Since species information is pulled right from your practice management software, clients will only see images relevant to their pet.
Preview each email type below.
May PetMail
PetMail emails are sent on Tuesdays, with an additional second chance email sent on Fridays for those clients who did not click on Tuesday’s email. On average, these highly effective second-chance sends account for 40% of weekly revenue.
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Email 1: 5/07
Email 2: 5/14
Email 3: 5/21
Email 4: 5/28
Check or change your email settings
You’re in control. Change your email frequency and other settings at any time in the admin section of Practice Home or by contacting your account representative.
Changes may take up to 2 weeks
To ensure quality control, requested changes may take up to 2 weeks to take effect and may not apply to emails already scheduled within that time frame.
Clients can update their preferences
In addition to your practice’s specific settings, individual pet owners can also unsubscribe or update their email preferences at any time.
April PetMail
PetMail emails are sent on Tuesdays, with an additional second chance email sent on Fridays for those clients who did not click on Tuesday’s email. On average, these highly effective second-chance sends account for 40% of weekly revenue.
Hidden (to make it show all accordion items closed)
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Email 1: 4/02
Email 2: 4/09
Email 3: 4/16
Email 4: 4/23
Email 5: 4/30
Data integration enables the highest accuracy for client emails
By connecting your practice management software to Vetsource, you’re ensuring that clients will receive emails based on the most up-to-date pet information and reduce the risk of emailing ineligible or deceased pets.
Not sure if your software is connected or eligible for integration? Reach out to your account representative to confirm.
Nurture emails
For eligible practices*, these emails replace regularly scheduled emails in any given week, to make sure pet owners receive the most relevant content each week. The rules for who receives an email and when it is sent depends on the individual email or pet owner. Pet owners will not receive more than 3 emails per week.
*These emails are only available to practices that are deeply integrated.
Welcome series
Anniversary & birthday
AutoShip conversion
AutoShip winback
Never purchased
One-time purchasers
Note: All promotions, creative images, and discounts are subject to change. If you opted into product-specific emails, but do not have all the featured products in your catalog, your clients will receive the generic version of the email pictured. If your catalog does have all of the featured products, your clients will receive a product-specific version of the email. View an example.
Questions? We’re here to help
If you have any questions, please reach out to your Vetsource account representative.
The Practice Support team is also available Monday through Friday from 5 a.m. to 5 p.m. PT and Saturday 7 a.m. to 1 p.m. PT at (877) 738-8883 or [email protected].