Practice Toolkit

PetMail+ email previews

With PetMail+, our complimentary client email program, your clients receive a finely tuned mix of emails that create online store awareness, spur action, and grow revenue.

pet owner looking at a PetMail email on their mobile phone, with a white poodle-type dog in the background

Perfectly timed emails

Thanks to a sophisticated program, your clients will receive the right email at the right time, whether that’s a weekly promotion, personalized birthday message, manufacturer-sponsored offer, or more.

Since species information is pulled right from your practice management software, clients will only see images relevant to their pet.

Preview each email type below.

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PetMail+ emails

PetMail+ emails are sent on Tuesdays, with an additional second chance email sent on Fridays for those clients who did not click on Tuesday’s email. On average, these highly effective second-chance sends account for 40% of weekly revenue.

November previews

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Email 1: 11/05
Email 2: 11/12
Email 3: 11/19
Email 4: 11/26

December previews

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Email 1: 12/03
Email 2: 12/10
Email 3: 12/17
Email 4: 12/24
Email 5: 12/31

Check or change your email settings

You’re in control. Change your email frequency and other settings at any time in the admin section of Practice Home or by contacting your account manager.

Changes may take up to 2 weeks

To ensure quality control, requested changes may take up to 2 weeks to take effect and may not apply to emails already scheduled within that time frame.

Clients can update their preferences

In addition to your practice’s specific settings, individual pet owners can also unsubscribe or update their email preferences at any time.

Data integration enables the highest accuracy for client emails

By connecting your practice management software to Vetsource, you’re ensuring that clients will receive emails based on the most up-to-date pet information.

Not sure if your software is connected or eligible for integration? Reach out to your account manager to confirm.

Targeted emails

For eligible* practices, these emails replace regularly scheduled emails in any given week, so pet owners receive the most relevant content each week. The rules for who receives an email and when it is sent depends on the individual email or pet owner. Pet owners will not receive more than 3 emails per week.

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Welcome series
 

Email 1
Email 2
Email 3
Welcome series: Puppy & kitten
 

Email 1
Email 2
Email 3
Anniversary & birthday
Email 1
Email 2
AutoShip conversion
Email 1
Email 2
AutoShip winback
Email 1
Email 2
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Winback
Never purchased
Email 1
Email 2
Email 3
One-time purchasers
Email 1
Email 2
Email 3
AutoShip welcome series

Sponsored and seasonal promotions

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Zoetis promotion - 11/20
Black Friday - 11/26
Cyber Monday - 12/2

Note: All promotions, creative images, and discounts are subject to change. If you opted into product-specific emails, but do not have all the featured products in your catalog, your clients will receive the generic version of the email pictured. If your catalog does have all of the featured products, your clients will receive a product-specific version of the email. View an example.

*Some emails are only available to practices with a complete data connection.

EquineMail emails

EquineMail is sent every two weeks on Tuesday, with new clients receiving a specific welcome email introducing your online store.

Welcome email

Monthly previews

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November
December

Questions? We’re here to help

If you have any questions, please reach out to your Vetsource account manager.

The Practice Support team is also available Monday through Friday from 5 a.m. to 5 p.m. PT and Saturday 7 a.m. to 1 p.m. PT at (877) 738-8883 or [email protected].

Not yet signed up for PetMail+?

No problem. Setup is easy. Follow the link below to get started.