3 Ways to Market Your Practice

As you probably know, it’s hard to get new clients. But did you know that according to a cross-sectional study on veterinary practices and customer loyalty, up to 20% of new clients who visit a practice may not come back.

Don’t fret — there are more than a few tools at your disposal to encourage client retention. Effective marketing can help your practice reach a wider audience and increase client loyalty. Follow these best practices to help you stand out from the crowd.

Retain Clients and Build Loyalty

Your veterinary practice has a lot to offer, but it can be hard to communicate that to the rest of the world, including your current clients. Email marketing can help — not only is it a great way of keeping clients engaged after they’ve visited your practice, but it also reinforces your brand.

To get started, you’ll need a list of clients who have given you their email addresses. One easy way to grow your subscriber list is to ask clients during checkout if they’d like to receive promotional emails and updates. Make it fun! You can hand out invitations shaped like a doggy bone and invite them to “have a treat” and subscribe. Once they opt-in, you’re well on your way to increasing client retention.

You’ll also want to give your clients a reason to open your emails. You can share fun content like pet horoscopes or host monthly contests for prizes — something to motivate them to stay tuned to your message.

Remember, every time your clients open an email from your practice, it’s an opportunity to remind them of your value to their pets and reinforce brand loyalty.

Ask for Online Reviews

It’s now second nature for customers to check a business’s online reviews — and your veterinary practice is no different. Don’t be shy about inviting your clients to leave a review. Their positive experiences may pave the way to a bigger client base. And asking for feedback shows your clients that their opinions and experiences matter.

dog and owner on the couch

It’s also important to thank the reviewer, even if the review is negative. Keep in mind that your clients took time out of their day to give you feedback, positive or not. Treat reviews as learning opportunities. Plus, there’s always a chance you’ll turn a disgruntled reviewer into a raving fan, so make sure you respond right away.

Be Social

Does your practice have a social media presence? If not, consider signing up. They’re proven customer engagement tools and can help promote your practice.

Start by checking out how other practices engage on social media. How are they interacting with their audience? How often do they post? Make notes on what you like and don’t like about their strategies.

Once you have an idea of how you want to approach social media, consider putting together a social media policy for your practice. Be sure to invite your staff to join! They may have some great ideas, and it’s important that everyone understands the practice’s guidelines on how to professionally interact with the public online.

Creating a Facebook business page is a great way to get started on social media. Post photos from around your practice to keep clients up-to-date on what’s happening, and invite clients to share their pet pictures on your page. LinkedIn is great for connecting with other professionals in the industry and can even help with your hiring efforts. Also, consider “claiming your business” on Yelp, a review site frequently used by prospective customers and people new to the area.

Try to post as regularly as you can — even if it’s just once a week — and vary your content to keep it interesting to follow.

Supporting Your Veterinary Practice

We know your days are filled with urgent tasks and important obligations to your clients, patients, and staff. Each practice has its own unique needs and challenges, and finding help with your marketing efforts can be difficult in an industry that is constantly evolving.

That’s why we provide powerful, easy-to-use tools to veterinary practices — to save you time and help you run a better business. We take the guesswork out of marketing through programs like PetMail®, a free email marketing campaign that is customized to your practice’s brand and offers Vetsource- and manufacturer-sponsored discounts to your clients. We also have a Marketing Toolkit that provides practices with social posts, customizable label templates, promotional copy, and more. Updated every month, this resource is designed to keep your clients engaged and drive traffic to your online store.

Our Home Delivery program has been shown to increase parasiticide compliance, grow practice revenue, and expand pharmacy profitability. Try it risk-free — there’s no enrollment fee, no cancellation fee, and no monthly service charge.