I must confess, I am a big fan of direct mail. Actually, not just direct mail, but print in general. Full disclosure: My husband owns a third-generation commercial printing...
Customer service is such a key component to our success as veterinary practices. How do we connect with lapsing clients and continue to build the bonds with current clients? Here...
What is good design? You know it when you see it, but what specific features or qualities separate it from the rest? Design can be challenging — its subjective nature can make it...
These days, pet owners without an established relationship with a veterinary practice are out of luck. Existing clients are lucky to get appointments within a few weeks, and new...
The last year has changed the way most of us shop, whether that’s for groceries, clothing, or the supplies we need for our pets. That’s why now — more than ever — many practice...
After 16 years as an equine ambulatory veterinarian in northern Virginia, I know firsthand the obstacles the field presents. Driving around seeing patients, answering calls from...